Hornets Uniforms Unv...

Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the original Hornets unis – the colors, overlapped v-neck, multi-color stripes, silhouette...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

Casimiro, Brazil

Casimiro Esporte Clube, also known as CEC, is a Brazilian football (American soccer) team from the mountainous city of Casimiro de Abreu, Rio de Janeiro state. Rio de Janeiro is the smallest state in the Southeast macroregion and one of the smallest in Brazil. It is, however, the third most...

Portland Timbers

The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in both name and character. When the team came to RARE seeking our help in...

New Orleans Pelicans...

  HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney...

From The Vault

Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

TBS Management

TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...

Flight of the Pelica...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

Grizz Gets Some Love...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

Dallas Mavericks Pro...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...