Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...

When the Gladiators moved from Las Vegas to Cleveland their identity needed a move, too. And though we first looked at changing everything about their brand (see the Bulldogs), the final determination was to evolve the identity to a place that fans could adopt and connect with. Here’s a...

While we didn’t create their primary identity, in the early days of the Blue Jackets we were brought in to work on their mascot and some of their program...

We had the opportunity to contribute work in the development of the identity for the 2006 NBA All-Star event. Our final mark didn’t make the cut, but we had a whole lot of fun on the project. Hopefully that shows in the work below.     These were some proposed alternatives...

Our first foray into the MLS began with the crown jewel – the identity for the MLS Cup. Below is the final identity as well as a few explorations from early in the process. As the championship was going to be played in Dallas, a graphic style reminiscent of a modernized Western tin badge...