Life Is A Venture

Over the years, First Hattiesburg’s philosophy has changed and expanded to embrace the need to be a church for the unchurched. They have become a community of people reaching out in love to those in search of a life change. When First Hattiesburg came to RARE, they knew they were in...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

Engineering Progress

With their 50th Anniversary coming up, SDW hired RARE to help revamp their branding in order to outwardly reflect not just who they have been, but who they will be for the next 50 years. After a few meetings, RARE quickly discovered a powerful identity waiting to be expressed. A challenge...

M. G. Dyess

M. G. Dyess, Inc. is a privately owned Mississippi corporation providing pipeline construction and related services to the oil and gas industry since 1992. When they came to RARE for a brand and identity revamp that would reflect who they really are, we couldn’t wait to get started. We...

Grizz Gets Some Love...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

At The Center Of It ...

A brand is an always evolving thing, and people’s perceptions of it do change from time to time. This idea applies to a church as well as a business. At Temple Baptist Church, everything revolves around sharing the love of Christ, and it was our job to help them visually communicate just...

Pinelake Church

Pinelake came to RARE is search of discovering their story. The story was found and delivered in 3 simple words with big meaning. Pinelake is about living out the vision of Life Change by developing Christ-followers who Learn from Christ, Live for Christ, and Lead others to...

New Sponsor for Texa...

Not just the Texas Bowl any longer, introducing the Meineke Car Care Bowl of Texas. Continuing our partnership with the folks at Lone Star Sports & Entertainment and the Texas Bowl, we were thrilled at the chance to bring to life this collaboration b/t such a strong brand and supporter of...

MS Armed Forces Muse...

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Florida State Identi...

Another identity from Rodney’s Nike days, an upgrade to bring consistency to the Florida State athletic brand. A collaborative effort b/t the Nike crew and contracted help, the design was a great success for...