Article by our local Hattiesburg American, outlining the RARE Design team and our work on the New Orleans Pelicans. Enjoy! “Hattiesburg man creates new logo for New Orleans Pelicans” Rodney Richardson sits in front of a collection of branding his company, RARE Design, created for...

For the transition from the New Orleans Hornets into the New Orleans Pelicans, the NBA looked to RARE for a total team overhaul. You can go here to view the final logos.   “Stories behind each New Orleans Pelicans logo” Full Article   “In the words of designer...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...

We had the opportunity to contribute work in the development of the identity for the 2006 NBA All-Star event. Our final mark didn’t make the cut, but we had a whole lot of fun on the project. Hopefully that shows in the work below.     These were some proposed alternatives...

A league low dead last in retail sales for 6 years. Even doubling sales would not improve their position. No connection to their new city of Memphis. No story to...

We were thankful to once again team up with the Miami Heat in the creation of the identity for their team store. This project was a lot of fun, and saw us explore a ton of directions, before we came full circle and landed on a mark that very powerfully conjures the spirit of the Heat’s...

Back in the day, when Rodney was still with Nike, he got the chance to redesign the uniforms and other on-court elements for the Miami Heat. Along with Clair Testa (apparel design) and Phil Long (graphics), the red hot threads you see on this page became the new look for the Heat, in all their...