Local Buzz

(Click Here to view the Full Identity System) The Charlotte Hornets of the NBA — formerly known as the Charlotte Bobcats — recently were graced with a new identity, courtesy of Rodney Richardson and his staff at RARE Design in downtown Hattiesburg. The new brand of the Hornets — which...

The Hive Is Alive

Final piece of the rebrand falls into place today as we see the court design unveiled. Honeycomb sweetness shreds the court. The story is in the details. #TheHiveIsAlive Check out more on the brand HERE. Watch the court unveil video here: COURT...

Hornets Uniforms Unv...

Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the original Hornets unis – the colors, overlapped v-neck, multi-color stripes, silhouette...

All The Buzz

  HATTIESBURG/CHARLOTTE — It’s an exciting time to be an NBA basketball fan in Charlotte, NC. The Charlotte Bobcats, with the help of Hattiesburg, Mississippi based branding agency RARE Design, officially adopted the “Hornets” moniker at a Tuesday press conference, formally...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

RARE #21

RARE thread’n NBA style. Thankful for our friends at the NBA. They surprised us with some rad custom uniforms celebrating a successful unveiling of this season’s uniforms for the Pelicans. We were honored to design the uniforms this year and are looking forward to an unstoppable...

New Orleans Pelicans...

  HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney...

Pelicans from The Bu...

Article by our local Hattiesburg American, outlining the RARE Design team and our work on the New Orleans Pelicans. Enjoy! “Hattiesburg man creates new logo for New Orleans Pelicans” Rodney Richardson sits in front of a collection of branding his company, RARE Design, created for...

From the desk of NBA...

For the transition from the New Orleans Hornets into the New Orleans Pelicans, the NBA looked to RARE for a total team overhaul. You can go here to view the final logos.   “Stories behind each New Orleans Pelicans logo” Full Article   “In the words of designer...

Flight of the Pelica...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...