The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

From The Vault

Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

Grizz Gets Some Love...

  Check out this article from GraphicDesign.comĀ on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. ThanksĀ @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

Blaze of Glory

The Belhaven Blazers were making the transition from college to university and needed a brand identity system that would not only celebrate the transition, but would also help convey their position as a Christ-focused, compassionate, competitive athletics department. As we approached this...

Columbus Blue Jacket...

While we didn’t create their primary identity, in the early days of the Blue Jackets we were brought in to work on their mascot and some of their program...

Memphis Grizzlies

A league low dead last in retail sales for 6 years. Even doubling sales would not improve their position. No connection to their new city of Memphis. No story to...

Houston Texans Ident...

After the removal of the Oilers to a distant land, one of America’s biggest cities was tragically void of one of its favorite pastimes. Enter the Texans. RARE partnered with the organization even before they were the Texans and partnered with the team from the “Name The Team”...