The Spring 2013 Issue of The Talon is another reminder of why we do what we do! What makes this issue unparalleled to others? Because, we get stoked when we see a brand being lived out by the client and the success that follows. Java Moe’s, purveyors of delicious piping hot (or cold...
Kickoff!
Continuing one of our fave relationships with Lone Star Sports & Entertainment and The Texas Bowl (aka Meineke Car Care Bowl of Texas), we’re happy to show our latest mark in the Texas Bowl family – the Texas Kickoff Classic (@TexasKickoff). It’s all steely Texan and...
B You at McB’s
“A girl should be two things: classy and fabulous.” – Coco Chanel Coco had it right, except for one thing. A true beauty must also be inspired by her divine nature! You may ask, “What do you find in the nature of a Mississippi beauty?” RARE did. And the branding was a...
Then There Was 1
We have 1 team left in the hunt for the Lombardi trophy, so, yep, you better believe RARE’s all on board for the Quest for Six! Here’s a little look at some of our work for the 49ers over the years. We’re proud to be a part of such a storied franchise. When the 49ers...
From The Vault
Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...
TBS Management
TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...
Moe’s Knows
Can you ever have too much coffee? Not really… RARE had the privilege to develop the brand for a new coffee joint, Java Moe’s. As of today, they’ve been open less than a year and are about to open their third location! We love celebrating with our clients in their stories of...
Flight of the Pelica...
HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...
Grizz Gets Some Love...
Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...
In The Flesh
Came across a dude the other day who had a Southern Miss Golden Eagle tattoo proudly displayed on his calf. Of course we had to get a shot of it. That’s one of the things we love about athletic identities – the passion of the fans! I mean, what other kind of organization has people...


