The Hive Is Alive

Final piece of the rebrand falls into place today as we see the court design unveiled. Honeycomb sweetness shreds the court. The story is in the details. #TheHiveIsAlive Check out more on the brand HERE. Watch the court unveil video here: COURT...

Hornets Uniforms Unv...

Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the original Hornets unis – the colors, overlapped v-neck, multi-color stripes, silhouette...

Disaster Recovery

Here in the South, we’re no strangers to natural disaster. Whether we’re talking hurricane, tornado, or flood (or any combination of all three) we’ve had to deal with our share of disasters and disaster recovery. It’s fitting then, that ARX, a client we recently...

All The Buzz

  HATTIESBURG/CHARLOTTE — It’s an exciting time to be an NBA basketball fan in Charlotte, NC. The Charlotte Bobcats, with the help of Hattiesburg, Mississippi based branding agency RARE Design, officially adopted the “Hornets” moniker at a Tuesday press conference, formally...

Rainforest

Life can be messy!! We recently had the distinct pleasure of rolling up our sleeves and getting our hands dirty with the Rainforest Carwash rebrand, website, and social media campaign. Maintaining a sense of play, adventure, and energy was critical in this project; because let’s face it,...

Medical Residency

Since 1952, Forrest General Hospital has set the stage as a leader in medical excellence in Mississippi. When we were asked to help in the development of the first residency program for FGH we were eager to get started. RARE partnered with the Family Medicine Residency Program staff to develop...

Dungan Engineering

There are times when companies come to RARE in search of a partner to help create something new or repair what has been broken or even lost – then there are times when companies like Dungan Engineering come along. Equipped with tenacious drive and vision, Dungan came to us looking to expand...

The Warrior

With a new football trophy in the case engraved with 2013 Mississippi 6A State Champions, the Oak Grove Warriors continue to carry on their tradition of success and accomplishment! When the Warriors came to RARE in search of a rebrand that would reflect the history, tradition, and present day...

Life Is A Venture

Over the years, First Hattiesburg’s philosophy has changed and expanded to embrace the need to be a church for the unchurched. They have become a community of people reaching out in love to those in search of a life change. When First Hattiesburg came to RARE, they knew they were in...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...