The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

RARE #21

RARE thread’n NBA style. Thankful for our friends at the NBA. They surprised us with some rad custom uniforms celebrating a successful unveiling of this season’s uniforms for the Pelicans. We were honored to design the uniforms this year and are looking forward to an unstoppable...

New Orleans Pelicans...

  HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney...

Pelicans from The Bu...

Article by our local Hattiesburg American, outlining the RARE Design team and our work on the New Orleans Pelicans. Enjoy! “Hattiesburg man creates new logo for New Orleans Pelicans” Rodney Richardson sits in front of a collection of branding his company, RARE Design, created for...

From the desk of NBA...

For the transition from the New Orleans Hornets into the New Orleans Pelicans, the NBA looked to RARE for a total team overhaul. You can go here to view the final logos.   “Stories behind each New Orleans Pelicans logo” Full Article   “In the words of designer...

TBS Management

TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...

Flight of the Pelica...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

Grizz Gets Some Love...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

Let’er Rip!

40 years ago, at the culmination of a fierce rally by the fledgling Portland Trailblazers, Jim Barnett nailed a clutch basket and—in a moment of exuberance—Blazers announcer Bill Schonely hollered “Rip City!” The rallying cry immediately caught on. Over the years,...

Florida State Identi...

Another identity from Rodney’s Nike days, an upgrade to bring consistency to the Florida State athletic brand. A collaborative effort b/t the Nike crew and contracted help, the design was a great success for...