Article by our local Hattiesburg American, outlining the RARE Design team and our work on the New Orleans Pelicans. Enjoy! “Hattiesburg man creates new logo for New Orleans Pelicans” Rodney Richardson sits in front of a collection of branding his company, RARE Design, created for...

For the transition from the New Orleans Hornets into the New Orleans Pelicans, the NBA looked to RARE for a total team overhaul. You can go here to view the final logos.   “Stories behind each New Orleans Pelicans logo” Full Article   “In the words of designer...

TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

40 years ago, at the culmination of a fierce rally by the fledgling Portland Trailblazers, Jim Barnett nailed a clutch basket and—in a moment of exuberance—Blazers announcer Bill Schonely hollered “Rip City!” The rallying cry immediately caught on. Over the years,...

Another identity from Rodney’s Nike days, an upgrade to bring consistency to the Florida State athletic brand. A collaborative effort b/t the Nike crew and contracted help, the design was a great success for...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...

The Belhaven Blazers were making the transition from college to university and needed a new brand identity system that would not only celebrate the transition, but would also help convey their position as a Christ-focused, compassionate, competitive athletics department. As we approached this...