Oregon Premier Leagu...

The Oregon Premier League was established in 2006 to help encourage and grow youth soccer in Oregon. As the non-profit organization began to experience growth of their own, they recognized the need for a cohesive identity that could go out ahead of them spreading awareness and recognition....

The Hive Is Alive

Final piece of the rebrand falls into place today as we see the court design unveiled. Honeycomb sweetness shreds the court. The story is in the details. #TheHiveIsAlive Check out more on the brand HERE. Watch the court unveil video here: COURT...

Hornets Uniforms Unv...

Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the original Hornets unis – the colors, overlapped v-neck, multi-color stripes, silhouette...

All The Buzz

  HATTIESBURG/CHARLOTTE — It’s an exciting time to be an NBA basketball fan in Charlotte, NC. The Charlotte Bobcats, with the help of Hattiesburg, Mississippi based branding agency RARE Design, officially adopted the “Hornets” moniker at a Tuesday press conference, formally...

The Warrior

With a new football trophy in the case engraved with 2013 Mississippi 6A State Champions, the Oak Grove Warriors continue to carry on their tradition of success and accomplishment! When the Warriors came to RARE in search of a rebrand that would reflect the history, tradition, and present day...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

Casimiro, Brazil

Casimiro Esporte Clube, also known as CEC, is a Brazilian football (American soccer) team from the mountainous city of Casimiro de Abreu, Rio de Janeiro state. Rio de Janeiro is the smallest state in the Southeast macroregion and one of the smallest in Brazil. It is, however, the third most...

RARE #21

RARE thread’n NBA style. Thankful for our friends at the NBA. They surprised us with some rad custom uniforms celebrating a successful unveiling of this season’s uniforms for the Pelicans. We were honored to design the uniforms this year and are looking forward to an unstoppable...

Portland Timbers

The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in both name and character. When the team came to RARE seeking our help in...

River Wildcat

Pearl River Community College came to RARE wanting help in not only tightening up their brand, but in creating academic and athletic marks that would help define the core of who they are and the strength of character found throughout the entire college. Through the discovery process we...