“A girl should be two things: classy and fabulous.” – Coco Chanel Coco had it right, except for one thing. A true beauty must also be inspired by her divine nature! You may ask, “What do you find in the nature of a Mississippi beauty?” RARE did. And the branding was a...

How about a place where the food is homemade, delicious, savory and just saturated in that southern style… look no further, my friend! When Plaid Rhino first came to us, we could just feel the love these guys had for who Plaid Rhino was and what they can give. Our task was to take a look...

Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

Can you ever have too much coffee? Not really… RARE had the privilege to develop the brand for a new coffee joint, Java Moe’s. As of today, they’ve been open less than a year and are about to open their third location! We love celebrating with our clients in their stories of...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...

Finding a new way to say “We care for you” can be tough, but that was exactly our task with Forrest General Heart & Vascular Services. Because the patient is building a relationship with a doctor who will (quite literally) hold their heart in his hands, we decided to have a...

…his new Jimmy Buffett-autographed Southern Miss Parrothead jersey and says, “Hey Good Lookin, I feel like a Cheeseburger in Paradise on this Sunny Afternoon!” Man, we’re so easy to please… Just give us a little swag to hang around our office and show all the cool...

In honor of one of our favorite alums, Southern Miss is turning its April 15th ballgame into Parrothead Night at the Pete. And to commemorate, we helped morph the fierce Southern Miss golden eagle into – you guessed it – a parrot head. (Yes, we know that breaks almost every...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...