Helanbak

The name says it all. The distance this company will go to get the job done – Helanbak. When Terry’s Bits Machine Shop came to us in search of a partner to help in rebranding their growing business, we were quick to respond with a, “Let’s rebrand!” Designing and...

Hornets Uniforms Unv...

Yay, they’re finally here! The long-awaited Charlotte Hornets uniforms! What a blast we had designing these for the Jordan Brand, the Hornets, and their fans. So many great stories and nods to the original Hornets unis – the colors, overlapped v-neck, multi-color stripes, silhouette...

The Warrior

With a new football trophy in the case engraved with 2013 Mississippi 6A State Champions, the Oak Grove Warriors continue to carry on their tradition of success and accomplishment! When the Warriors came to RARE in search of a rebrand that would reflect the history, tradition, and present day...

Portland Timbers

The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in both name and character. When the team came to RARE seeking our help in...

New Orleans Pelicans...

  HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney...

B You at McB’s

“A girl should be two things: classy and fabulous.” – Coco Chanel Coco had it right, except for one thing. A true beauty must also be inspired by her divine nature! You may ask, “What do you find in the nature of a Mississippi beauty?” RARE did. And the branding was a...

Pub Grub

How about a place where the food is homemade, delicious, savory and just saturated in that southern style… look no further, my friend! When Plaid Rhino first came to us, we could just feel the love these guys had for who Plaid Rhino was and what they can give. Our task was to take a look...

From The Vault

Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

Moe’s Knows

Can you ever have too much coffee? Not really… RARE had the privilege to develop the brand for a new coffee joint, Java Moe’s. As of today, they’ve been open less than a year and are about to open their third location! We love celebrating with our clients in their stories of...

Flight of the Pelica...

  HATTIESBURG/NEW ORLEANS— The vibrant city of New Orleans officially embarks upon a new era of basketball success. Released earlier today by the team’s organization, the NBA team formerly called the New Orleans Hornets will now soar to new heights as the New Orleans Pelicans. After...