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Not just the Texas Bowl any longer, introducing the Meineke Car Care Bowl of Texas. Continuing our partnership with the folks at Lone Star Sports & Entertainment and the Texas Bowl, we were thrilled at the chance to bring to life this collaboration b/t such a strong brand and supporter of...

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Another identity from Rodney’s Nike days, an upgrade to bring consistency to the Florida State athletic brand. A collaborative effort b/t the Nike crew and contracted help, the design was a great success for...

Of course we’re talking about the Mississippi mudcat! This was a project that kinda came out of nowhere and ended up being one of my favorites. When you think of kayaking, Mississippi is not usually one of the places that pops into your mind. But what Keith and Melissa have put together...

When the Gladiators moved from Las Vegas to Cleveland their identity needed a move, too. And though we first looked at changing everything about their brand (see the Bulldogs), the final determination was to evolve the identity to a place that fans could adopt and connect with. Here’s a...

The Belhaven Blazers were making the transition from college to university and needed a new brand identity system that would not only celebrate the transition, but would also help convey their position as a Christ-focused, compassionate, competitive athletics department. As we approached this...

A league low dead last in retail sales for 6 years. Even doubling sales would not improve their position. No connection to their new city of Memphis. No story to...

We were thankful to once again team up with the Miami Heat in the creation of the identity for their team store. This project was a lot of fun, and saw us explore a ton of directions, before we came full circle and landed on a mark that very powerfully conjures the spirit of the Heat’s...

After the removal of the Oilers to a distant land, one of America’s biggest cities was tragically void of one of its favorite pastimes. Enter the Texans. RARE partnered with the organization even before they were the Texans and partnered with the team from the “Name The Team”...