The Belhaven Blazers were making the transition from college to university and needed a new brand identity system that would not only celebrate the transition, but would also help convey their position as a Christ-focused, compassionate, competitive athletics department. As we approached this...

While we didn’t create their primary identity, in the early days of the Blue Jackets we were brought in to work on their mascot and some of their program...

A league low dead last in retail sales for 6 years. Even doubling sales would not improve their position. No connection to their new city of Memphis. No story to...

After the removal of the Oilers to a distant land, one of America’s biggest cities was tragically void of one of its favorite pastimes. Enter the Texans. RARE partnered with the organization even before they were the Texans and partnered with the team from the “Name The Team”...