Finding a new way to say “We care for you” can be tough, but that was exactly our task with Forrest General Heart & Vascular Services. Because the patient is building a relationship with a doctor who will (quite literally) hold their heart in his hands, we decided to have a...

…his new Jimmy Buffett-autographed Southern Miss Parrothead jersey and says, “Hey Good Lookin, I feel like a Cheeseburger in Paradise on this Sunny Afternoon!” Man, we’re so easy to please… Just give us a little swag to hang around our office and show all the cool...

In honor of one of our favorite alums, Southern Miss is turning its April 15th ballgame into Parrothead Night at the Pete. And to commemorate, we helped morph the fierce Southern Miss golden eagle into – you guessed it – a parrot head. (Yes, we know that breaks almost every...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...

Of course we’re talking about the Mississippi mudcat! This was a project that kinda came out of nowhere and ended up being one of my favorites. When you think of kayaking, Mississippi is not usually one of the places that pops into your mind. But what Keith and Melissa have put together...

When the Gladiators moved from Las Vegas to Cleveland their identity needed a move, too. And though we first looked at changing everything about their brand (see the Bulldogs), the final determination was to evolve the identity to a place that fans could adopt and connect with. Here’s a...

The Belhaven Blazers were making the transition from college to university and needed a new brand identity system that would not only celebrate the transition, but would also help convey their position as a Christ-focused, compassionate, competitive athletics department. As we approached this...

Basketball League Identity Children’s Ministry Identity Children’s Program Superbowl Party Graphics College Ministry Identity College Ministry Website College Ministry Identity College Ministry Secondary College Ministry Tees Children’s...

A league low dead last in retail sales for 6 years. Even doubling sales would not improve their position. No connection to their new city of Memphis. No story to...