Lone Star Sports & Entertainment has released a promotional spot with the new Meineke Car Care Bowl of TX identity. It’s so much fun seeing this stuff come to life! Meineke Car Care Bowl of...

In honor of one of our favorite alums, Southern Miss is turning its April 15th ballgame into Parrothead Night at the Pete. And to commemorate, we helped morph the fierce Southern Miss golden eagle into – you guessed it – a parrot head. (Yes, we know that breaks almost every...

Not just the Texas Bowl any longer, introducing the Meineke Car Care Bowl of Texas. Continuing our partnership with the folks at Lone Star Sports & Entertainment and the Texas Bowl, we were thrilled at the chance to bring to life this collaboration b/t such a strong brand and supporter of...

The Oregon Premier League was established in 2006 to help encourage and grow youth soccer in Oregon. As the non-profit organization began to experience growth of their own, they recognized the need for a cohesive identity that could go out ahead of them spreading awareness and...

The University of Tennessee-Chattanooga came to RARE a few years back wanting our help in not only tightening up their brand, but in creating some marks that would help define their nickname: The Mocs. Originally short for “Moccasins”, UTC shortened the nickname to...

40 years ago, at the culmination of a fierce rally by the fledgling Portland Trailblazers, Jim Barnett nailed a clutch basket and—in a moment of exuberance—Blazers announcer Bill Schonely hollered “Rip City!” The rallying cry immediately caught on. Over the years,...

Another identity from Rodney’s Nike days, an upgrade to bring consistency to the Florida State athletic brand. A collaborative effort b/t the Nike crew and contracted help, the design was a great success for...

Ah, it’s one of the sad truths of this industry that  not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of...

Way back in 98, when Rodney was still with Nike, he led in the overhaul of one of the most iconic uniforms in all of professional sports. Mess this one up, and you’d be in for it! But not only did they not mess it up, the evolution of the Lakers uniform, uni graphics, and the inclusion...

Of course we’re talking about the Mississippi mudcat! This was a project that kinda came out of nowhere and ended up being one of my favorites. When you think of kayaking, Mississippi is not usually one of the places that pops into your mind. But what Keith and Melissa have put together...