Portland Timbers

Brand Positioning & Strategy, Branding, Custom Typography, Identity System Design, Logo Design, Uniform Design,

OVERVIEW

Identity evolution for the Timbers’ ascent to the MLS, including logos, custom typography, and uniforms.

The team embraced a proud heritage, as symbolized by the 3 chevrons, which represented its rise through 3 leagues.

Elements incorporated throughout the system, from the rising sun to the rose ball to the T-axe, all help tell the complete, yet complex story of this club.

All Work
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