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Memphis Grizzlies

A league low – dead last in retail sales for 6 years.

Even doubling sales would not improve their position.

No connection to their new city of Memphis.

No story to tell.

UNTIL…this.

In the first year after the launch, the Grizzlies’ average monthly sales of tees & caps were 150% over the entire previous year.

Their annual revenue went up over 800%.

That whole “dead last” thing…. The Memphis Grizzlies leapt 10 teams in retail sales.

http://www.nba.com/grizzlies/news/jersey_release_040617.html

Services provided: Branding, Identity Creation, Positioning, Uniform Design, Court Design, Product Design, Graphic Standards & Style Guide, Mascot Design, Supplemental Marketing, Strategy Development

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