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Dallas Mavericks Proposed Identity
Ah, it’s one of the sad truths of this industry that not all good ideas get to see the light of day. Take this Mavericks identity, for example. This is another project from Rodney’s time at Nike, and while the entire identity was fully fleshed out, it fell victim to the winds of change (in ownership). Anyhoo….. enjoy this identity that never was!
