Local Buzz

(Click Here to view the Full Identity System) The Charlotte Hornets of the NBA — formerly known as the Charlotte Bobcats — recently were graced with a new identity, courtesy of Rodney Richardson and his staff at RARE Design in downtown Hattiesburg. The new brand of the Hornets — which...

All The Buzz

  HATTIESBURG/CHARLOTTE — It’s an exciting time to be an NBA basketball fan in Charlotte, NC. The Charlotte Bobcats, with the help of Hattiesburg, Mississippi based branding agency RARE Design, officially adopted the “Hornets” moniker at a Tuesday press conference, formally...

Pelicans from The Bu...

Article by our local Hattiesburg American, outlining the RARE Design team and our work on the New Orleans Pelicans. Enjoy! “Hattiesburg man creates new logo for New Orleans Pelicans” Rodney Richardson sits in front of a collection of branding his company, RARE Design, created for...

From the desk of NBA...

For the transition from the New Orleans Hornets into the New Orleans Pelicans, the NBA looked to RARE for a total team overhaul. You can go here to view the final logos.   “Stories behind each New Orleans Pelicans logo” Full Article   “In the words of designer...

Grizz Gets Some Love...

  Check out this article from GraphicDesign.com on the Top 10 Sports Logos of All Time, and look at the love they showed Grizz. And for the record, we completely agree. Thanks @atgraphicdesign! And if you want to go back and relive the Grizz launch in all its glory, here...

CNN Money Wants to K...

Hattiesburg was selected by CNNMoney as one of the year’s Best Places To Launch, and look who they chose to talk to…. Here’s the text from the feature: Why I Launched Here RARE Design does graphic design and advertising work, but we’ve really become specialists in the...