The Warrior

With a new football trophy in the case engraved with 2013 Mississippi 6A State Champions, the Oak Grove Warriors continue to carry on their tradition of success and accomplishment! When the Warriors came to RARE in search of a rebrand that would reflect the history, tradition, and present day...

The Buzz is Back!

(Great launch video created by Troika)   What a blast to see the Hornets return to Charlotte! And what a blast it was for us to return to our roots and work with Nike and the Jordan Brand, as well as the NBA’s Global Merchandising Group and the honchos in Charlotte in the creation...

Casimiro, Brazil

Casimiro Esporte Clube, also known as CEC, is a Brazilian football (American soccer) team from the mountainous city of Casimiro de Abreu, Rio de Janeiro state. Rio de Janeiro is the smallest state in the Southeast macroregion and one of the smallest in Brazil. It is, however, the third most...

Portland Timbers

The Portland Timbers have a strong heritage as a team. Visually. Philosophically. Relationally. There’s a history of growth, of progression, of success. That history stays true to the “Timbers” in both name and character. When the team came to RARE seeking our help in...

River Wildcat

Pearl River Community College came to RARE wanting help in not only tightening up their brand, but in creating academic and athletic marks that would help define the core of who they are and the strength of character found throughout the entire college. Through the discovery process we...

New Orleans Pelicans...

  HATTIESBURG/NEW ORLEANS— Today, the vibrant city of New Orleans revealed the uniform design for their NBA team, the New Orleans Pelicans. At the heartbeat of it all is the strength found in the New Orleans Pelicans’ brand, developed by Founder and Principal of RARE Design, Rodney...

Kickoff!

Continuing one of our fave relationships with Lone Star Sports & Entertainment and The Texas Bowl (aka Meineke Car Care Bowl of Texas), we’re happy to show our latest mark in the Texas Bowl family – the Texas Kickoff Classic (@TexasKickoff). It’s all steely Texan and...

Then There Was 1

We have 1 team left in the hunt for the Lombardi trophy, so, yep, you better believe RARE’s all on board for the Quest for Six! Here’s a little look at some of our work for the 49ers over the years. We’re proud to be a part of such a storied franchise. When the 49ers...

From The Vault

Back in the day when Rodney was at Nike, he had the opportunity to be a part of the team that redesigned the Denver Broncos. Still one of the best redesigns out there, and one that really kicked off a whole new direction in athletic...

TBS Management

TBS’ unrivaled service, wealth of experience, and love for the game are just a few reasons why this was such a blast of a branding and web project! As you can see, RARE is captivated by all things, sport. And when we get to work with people who manage and care for sports’ finest...