Is Your Brand a Clut...

I have the honor of speaking today at the 2011 Postsecondary Career & Technical Education Summer Conference, at which I’ll be discussing It’s a New Brand Day: Brand Building in the Day of the New… New Economy, New Business Environment, and New Media with educators,...

Branding Consensus (...

Abba Eban, the Israeli diplomat, once said, “A consensus means that everyone agrees to say collectively what no one believes individually.” A brand is not built by consensus. Rather, it is the manifestation of your beliefs and convictions – under clear vision and leadership...

Do You See It?

I’m a passionate believer in the inherent creativity inside us all and our inherent ability to appreciate authentic creativity in all forms, whether we like it or not. The problem seems to occur when we allow our own subjectivity… or convention… or an overinflated view of...

Your Logo Is Not You...

Prospective clients approach our agency all the time and ask us to “create a brand” for them. This request is usually followed with the details of how they want their logo to look. It’s obvious that many folks associate their logo as their brand. But it’s not. A...

Rallying Others

Great post by Dave Kraft on theresurgence.com - A few weeks ago, I was on the phone with one of my clients. We were talking about what was pulsating in his heart and where he saw his church going. He exclaimed, “But what if they don’t want to go where I want to go?”That is always the...

A Vision Shared

Authentic Vision is built around a need. But you will have a tremendously difficult time advancing that Vision if you don’t first share the need with your people. And by “share” I mean to both articulate the need and to apportion the need. This is important, because, for...

KISS

No, not the rock band, the song by Prince (when he was still Prince), or the lip-smacking display of affection. This KISS is the wise, old adage to “Keep It Simple, Stupid!”, and it’s a reminder that simple is always much more effective than complicated. Now I’m not...

Stories We Had Forgo...

RARE Design recently had the privilege of hosting an album release party for The Ekklesia Band, a folk band from the nearby Ekklesia Church. Led by RARE’s own Toby Barker and Lindsey Smith, the night boasted the skill and talent in the immediate community.  The group’s first album titled,...

What Are You Selling...

Several months ago, during an internal discussion at RARE, I was asked by one of my staff, “Are we selling what we want to sell? Or are we selling what people want to buy?” On the face of it there was nothing especially sharp about this line of questioning. In fact, it’s a...

The Tiniest Thoughts

Do you take captive your thoughts? Or do you believe that you can secretly think one way, yet act another? Well….. You can’t. That’s because thoughts become mindsets. Mindsets become decisions. Decisions become actions. Actions become habits. Habits become character....