OUR STORY

For over 25 years, RARE Design has been a creative ally to brands and teams across the globe.

A boutique firm nestled in a reimagined industrial bakery building in South Mississippi, RARE is a testament to the power of distinct design. RARE was founded in 1999 by former Nike team sports and basketball designer Rodney Richardson-a gritty, original, and insightful brand builder whose passion for story continues to inspire our team, our clients, and the communities we serve.

Founded on a simple, story-based approach that celebrates the wonder of brand, RARE Design is more than a creative agency. It’s a rebellion against the ordinary. It’s a mission to illuminate the best in every brand. It’s a battle cry that reflects the immutable values of our founder: Be different. Be daring. Be RARE.

OUR PHILOSOPHY

It’s simple, really: your brand is your story. It’s the unshakeable truth of who you are. At RARE, we use the words brand and story interchangeably. Here, we believe the best stories are true, compelling, and distinct. They reflect your values, your quirks, and your dreams.

RARE brands resonate with audiences because they are intentional and inspiring. They move people to respond. They galvanize support. They make waves within and beyond your audience. RARE is in the business of discovering stories and building philosophical and visual brands with authentic, distinct staying power.

OUR PROCESS

RARE’s tried-and-true, story-based process has developed over decades of crafting brands that span multiple industries, audiences, and cultures.

Bring us your crazy ideas. Your audacious goals. Your most complicated hang-ups. Our team burns the midnight oil to discover your story, create your identity, and engage with your audience. You don’t need to be a national franchise to work with RARE. Come one, come all. Bring us your story- we’re hungry to help you inspire.


REACH OUT

Interested in partnering with RARE?
Email us at hello@raredesign.com or give us a call at 601-544-7273

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